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Paging Mish Krazy Karen

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  • Paging Mish Krazy Karen

    The growing business of self-published books has spawned an industry in which hired reviewers produce favorable online reviews.

    In the fall of 2010, Mr. Rutherford started a Web site, At first, he advertised that he would review a book for $99. But some clients wanted a chorus proclaiming their excellence. So, for $499, Mr. Rutherford would do 20 online reviews. A few people needed a whole orchestra. For $999, he would do 50.

    There were immediate complaints in online forums that the service was violating the sacred arm’s-length relationship between reviewer and author. But there were also orders, a lot of them. Before he knew it, he was taking in $28,000 a month.

    And he probably does a much more credible job of outright falsification than do 'Nicole Dubois', 'Helen Pilon', and the others in that particular stable.