Jack As Advertising Gimmick

[Howard Brown]

Even a month before the Alice Mackenzie murder in July of 1889... one mid-West American business was using the trade name of Jack The Ripper to sell their wares.

I for one find this ad quite interesting considering that the Brits had no way of knowing whether more murders would occur.

Not only an ad...but a front page ad...the biggest on the page.
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The Atchison Daily Globe
(Atchison, KS)
Friday, June 14, 1889


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[Howard Brown]

Surpassing the previous one for utilizing the trade name for it was worth....here's one from, of all places, North Carolina.
One year and 5 days after the Kelly murder.
Again, the largest advertisement on the page...
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Fayetteville Observer
(Fayetteville, NC)
Thursday, November 14, 1889
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[Chris G.]

Hello Howard

Bravo on finding these ads. It just goes to show how ubiquitous the name "Jack the Ripper" was even this early after the murders themselves. . . in other words almost contemporaneous with the use of the name in connection with the murder itself.

Chris

[Howard Brown]

This one appeared only 85 days after the Kelly murder.
Try and imagine a British business using the trade name to sell their goods.
It represents the power or impact of the name "Jack The Ripper" nearly 5,000 miles away from Whitechapel.
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Rocky Mountain News
(Denver, CO)
Sunday, February 03, 1889
Page 2

[Howard Brown]

Bravo on finding these ads-CG

Thanks CG.
It would be nice if the Rip would make an effort to try and remember to mention some of the finds we've been placing on a regular basis on the Forums.

[Howard Brown]

The full page of the previous advertisement:
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[Chris G.]

Bravo on finding these ads-CG

Thanks CG.
It would be nice if the Rip would make an effort to try and remember to mention some of the finds we've been placing on a regular basis on the Forums.

I have pm'd you, mate.

Chris

[Howard Brown]

http://www.jtrforums.com/showthread.php?t=9457

Not to forget the tailor ad found in the above ..........

[Adam Went]

How:

Not only those, but there was actually selling going on in the name of Jack the Ripper (or Leather Apron) during the murder series.....locksmiths did a fantastic trade during the autumn of 1888. Along with other goods sellers who sold protective weapons that people strategically placed next to their beds, or carried with them into the streets. I don't have any actual advertisements from them and I'm not sure if any actually even exist, as it no doubt would have been seen to be in bad taste to advertise such a thing to profit from the murders which were happening at that time, but they certainly did peddle their products out there during the spree quite successfully.....

A bit like those flower sellers who claimed during the Great Plague that the disease was a miasma, and could be warded off by holding a bunch of flowers or a nosegay to your face as you were out and about....

Cheers,
Adam.

[Howard Brown]

Thanks very much for mentioning the references to the locksmiths, Adam. I likewise can't locate any ads and doubt that ones were fabricated for papers in Britain. I'll keep looking buddy.

[Howard Brown]

Unrelated to the gist of the thread directly but....

Here's a story of a young man who affected what one described as the "Jack The Ripper look"....by his clothing.

Rocky Mountain News
Thursday, July 23, 1891
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[Howard Brown]

Hard to tell whether this was a plug by the company mentioned in the brief article...or a story. It was placed in the "news" section of this paper....
The Milwaukee Sentinel
Thursday, November 27, 1890
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[Howard Brown]

Don't Delay ! Try A Bottle Today !!!

Sir Bob and Tim might want to guzzle a bottle or two when they get their monthly "friend"...

Madison Weekly Courier
(Madison, IN)
Wednesday, March 05, 1890
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[Howard Brown]

Daily Evening Bulletin
San Francisco
Friday, August 09, 1889
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[Howard Brown]

Finally !! A product ( not an advertising gimmick in order to sell goods) for sale to consumers, from Britain and referencing Jack the Ripper.



Myra's Journal
London
Sunday, December 01, 1889
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