It seems Sellman may have carried on both businesses - stationer and timber dealer - for a while, but by 1861 he had settled in Penn, some 5 miles from Bilston, where he carried on just his timber business.
According to the Bugle, in January, 1866 Thomas Conway placed an order for 400 extra copies of the successful Robinson ballad with Sam Sellman, the Church Street printer.
The 1851 census shows there was indeed a ‘stationer’ of that name operating in Church Street, Bilston. However, by 1861 he had moved to Penn/Upper Penn and was operating as a timber merchant. He remained in Penn for the rest of his life and by 1881, aged 78, he was being described as a retired timber merchant.
By an unbelievable coincidence, in Penn, Samuel Sellman lived in the same house my grandparents later lived in, where my mother was born:
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